Schweet. Although I think this slick little number is going to come with a fairly hefty price-tag attached - I would estimate somewhere in the $20 - 30K ballpark. My guesstimate is based on a similar cam Panasonic unveiled at NAB - a similarly-configured camera using a 4/3 sensor and capable of mounting various Lumix lenses, which Panasonic reps say should sell for around $21K.
Looks like Sony and Panasonic are directly going after RED's market. In any case, either camera is too rich for this poor boy's blood.
I rather think they go after the vDSLR crowd.
"It is dark the other side. Very dark!" - "Oh, shut up and eat your toast!"
For the most part, the biggest factor in determining which is right for a prospective buyer is the amount of video one wants to store. If it’s more than a few hours, external storage may be a huge advantage, and this should seal the deal. One can go to a higher price range but this baby i think is worth every penny.