First off, that commercial was great! Nice use of music for sure. I had a feeling that's what was going to happen, but it's a great spot.
Secondly, I'm loving that rig. I like the stabilization against the head, these shoulder rigs I keep seeing look large and unwieldy when mounted on tripods. It looks like that whole package could just be dropped on a tripod head and be good to go. I assume that since you have the link as your signature, that you are the creator or involved in hangrip.com?
Is the rig in the video above one the "side and top handle" package rigs sold on the website? Or are there additional add-ons? I couldn't really tell how the follow focus was mounted - was it on a rail? (and would that rail and mount be included in one of these packages)