2009 January 11th, 20:07
XH-A1 in commercials...
I'm doing three commercials for a book on global warming and business. My biggest problem was how to represent global warming when I live in southern California and it's about 80F today.
I ended up putting together what I think is a pretty decent representation with a couple blocks of ice, a bottle of water and using the DOF control of the A1.
By narrowing the DOF and using the nice bokeh you don't even notice the palm trees in the back ground. Classical use of DOF to focus the attention of the audience on what you want them to see.
I uploaded a shot of the windmills in Palm Springs too. They were shot in 24f, and when I zoom in there are no interlacing artifacts, just motion blur.
Hopefully I'll have all three commercials done in a week or two and I'll upload to Vimeo.
2009 January 12th, 18:31
is it global warming and business helping it or hurting it? classic global warming shots are : a pan of the city skyline with smog, car tail pipe exhaust, bumper to bumper traffic, people throwing things in the trash, trashyards, smoke stacks, beached dead marine life or trash around the ocean, someone fanning themselves that isn't sun bathing, someone coughing. you could go from a nice green park and blend to a desert shot.
2009 January 12th, 22:18
The name of the book is Global Warming is Good for Business.
I do have other shots such as a refinery with smoke, an open pit mine, etc., but the commercials aren't just to focus just on the bad stuff.
I also have shots of the electric windmill generators, a hyrdrogen fuel station, a nuclear power plant and other business opportunities in the green sector. Hey, the client gets to pick.